Our Marketing Department.
A Driving Force for Growth and Innovation
Advertising and promotion are key roles of marketing. Advertising is the paid promotional component and uses up much of the departments budget. Our Marketing department is key department and the engine of the system, its responsible for market research, solution development, innovative promotional campaigns and building customer relationship. While marketing departments engage in several dierent activities, its primary role is to boost revenue for the business. It is what creates customers and generates income, our marketing department serves as a beacon for our company, guiding it on which product, pricing, promotional and distribution strategies to use.
For this reason we have attracted and hired the most professional talented marketing team to help us in implementing the company goals and strategies.
Before it implements marketing strategies, our marketing
department develops a marketing plan.
This plan sets out marketing objectives that align with the
company›s goal of building brands, attracting customers and
generating revenue. Market research strategies are typically
included in the plan.
Market research is used to identify the needs and preferences of targeted customers.